Metrosexual, retrosexual, letcherosexual may just be labels.
But they are indicative of the fact that men are taking more of
an interest in their appearance and grooming.
Television programmes such as Queer Eye for
the Straight Guy and What Not to Wear have made men more aware that
first impressions do count.
Looking good, says Parnell image consultant, Susan Axford is more
than choosing a well fitting suit and great shirt and tie.
"The garment is just the start. Appearance is head to toe and good
grooming is the finishing touch. Think of it as a fashion accessory."
Skin care companies report that men are becoming increasingly keen
to look after their skin.
Not so long ago most men would swipe their girlfriend's/wife's moisturiser.
Up to five years ago, seventy-five percent of male skincare was
bought by women for men, but now men are taking responsibility themselves.
You will get better results if you use a product designed for men.
Not all men are created equal; some have oily skin, others are sensitive,
so ask a consultant, who will recommend the best product for your
skin type. A simple regime is a great start - cleanse, tone and
moisturise. Sun block is important.
Did you know that the average man trims 25 feet of whiskers during
his lifetime, says Susan.
"To get a more comfortable shave, wait at least 30 minutes after
getting up in the morning before shaving. That allows facial muscles
to tighten and gives whiskers a chance to stand away from the skin."
Wet shaving is kinder to the skin, though on a regular basis it
may be irritating to men with dry or sensitive skin. Consider alternating
between electric and wet shaving.
The texture of beard hair is like copper wire; soften with hot facecloth
Remember grooming is an essential ingredient of a smart image.
"Thank you for a great consultation. I really,
really enjoyed the whole experience, and have raved about it
ever since. I am ready to get out there with notes in my bag
for guidance. Thanks again for one of the best value appointments
I've ever had."