Kiwi Women Should Grow Old Gracefully
Kiwi women want to ‘grow
old gracefully’ rather
than attempt to turn back the clock with cosmetic procedures
- according to a new study.
The findings were released today as part of the Olay Regenerist
Survey* – an independent study which looked at New Zealand
women’s attitudes towards cosmetic surgery.
The results found that two thirds (66%) of
women believed they should age naturally rather than succumb
to the trend of having a cosmetic procedure. And, nearly
one quarter (23%) of women said they would be offended if someone
asked them if they had work done.
Kiwi men were just as opposed to women fighting
the ageing process by utilising cosmetic procedures, with six
out of ten (61%) of male respondents saying they preferred a
more relaxed attitude to ageing.
When it came to celebrities,
more than three quarters of Kiwi women (77%) and two thirds of
men (68%) said that Hollywood actors had indulged in too many
The research also showed that cosmetic procedures
were not just the domain of international stars, with nearly
one third of women (32%) and twenty three percent of men saying
that they or someone they knew had undertaken a cosmetic procedure.
Despite this figure only 13% of women and 11% of men would be
likely to recommend a cosmetic procedure to a friend or relative.
Top Auckland appearance medicine expert Dr
Garsing Wong says the survey confirms what we all believe to
be the quintessential Kiwi attitude regarding modesty and simplicity.
“Ageing gracefully does not mean neglecting
yourself. It means choosing simple, non-surgical interventions
to keep your skin looking healthy. Good clinically proven
topical skincare products are an important and integral part
of your healthy skin regime, which ultimately leads to better
cosmetic results,” says Dr Wong.
Leading psychologist Sara
Chatwin says the research shows that people aren’t making
impulsive decisions to engage in surgeries and procedures that
may not be necessary.
“It’s becoming clear from this
research and from other anecdotal evidence that men and women
feel empowered enough to embrace the concept of ageing gracefully,” she
says. “It’s interesting and refreshing to read findings
that suggest people are relatively comfortable with their appearance.
This acceptance may suggest good levels of self-esteem and confidence.
It may also suggest that at long last we believe in ourselves
and not in the perceptions and opinions of others.”
The survey was carried out in conjunction with
the launch of new Olay Regenerist Micro-Sculpting Serum.
Written on behalf of Procter & Gamble by Impact PR. For further
information or images, please contact Mark Devlin email@example.com (ph.